The deal follows a string of successes from the Atlanta rapper, with his last three albums each peaking within the top three on the Billboard 200. He scored No. 1 debuts with both “Wunna” (2020) and “DS4EVER” (2022).
“SB the Label represents the beginning of a new chapter for me,” Gunna tells Variety. “It only felt right to start that chapter alongside my brothers Casper Bluff, Nechie, and Dracc, who are the first artists signed to the label.”
Alongside the new partnership, he has released his new single, “Pop It,” after teasing a new studio album, “Splurge,” with an accompanying music video directed by Spike Jordan.
The new partnership builds on Gunna’s longstanding relationship with Warner Music Group, dating back to his early signing with Young Thug’s YSL Records, an imprint of 300 Entertainment, and Atlantic Records. Key executives, including 300 Entertainment and Atlantic Records Hip-Hop, R&B and Global Music Co-Presidents Rayna Bass and Selim Bouab, remain in the fold.
