AI-Native Studios Can Create Original IP, VFX Veteran Says at Busan

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Hong, a producer-director at Viscode who began his career at Industrial Light & Magic and worked on films including “Iron Man,” “Transformers” and “Pirates of the Caribbean,” laid out that vision at the InnoAsia AI Creators Camp, held Sunday at the Busan International Film Festival‘s Asian Contents & Film Market in Busan. “We are moving from using AI to generate individual images toward using AI as part of a complete production workflow,” he said.

Hong contrasted a conventional live-action and VFX process, involving 3D assets, animation, rendering and compositing, with an AI-assisted approach. In the latter, actors perform on a controlled set; AI generates environments and visual elements; and VFX artists handle tracking, integration and finishing. He also outlined current AI applications across VFX, animation and filmmaking, including rotoscoping, cleanup, previs, character design, camera tests and environment creation.

Director Ahn Jaehong of Climax Studio, who turned to AI filmmaking after arm injuries ended his work behind the camera, brought the discussion back to directing and production. He mapped a workflow from prompts and camera information to scene context, shot lists, storyboards, character and prop sheets, locations and keyframes. The sequence reinforced a point shared by the speakers: AI can assist across multiple stages, but filmmakers still need to shape the story, visual design and final result.

Hong summed up the distinction: “AI is just a tool; film is a sequence.” The discussion centered on how that tool might become part of a connected filmmaking process, with human direction and VFX expertise still determining how its images fit together.

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