The designer’s namesake label, JW Anderson, has teamed up with the California-based footwear brand for a new collection that reimagines its iconic Classic Boot and Tasman slipper through the lens of a penny loafer. Launching Oct. 15, the unisex capsule features two styles, priced between $300 and $400, in a campaign starring musician and producer Dev Hynes, also known as Blood Orange.
The accompanying campaign, styled by Anderson himself and photographed by Zhenya and Tanya Posternak, features Hynes lounging at home, getting dressed and moving through everyday routines in the new designs. The imagery plays into the collection’s central idea of elevating familiar, ordinary objects through unexpected details.
JW Anderson has maintained a longstanding partnership with Uniqlo since 2017, bringing the designer’s offbeat take on British classics to more accessible price points. More recently, the label teamed with Guinness for a second collection in March, with a 17-piece capsule fronted by Joe Alwyn and Little Simz, and partnered with heritage ceramics company Wedgwood on limited-edition tableware.
The Ugg x JW Anderson collection will be available beginning Oct. 15 at UGG.com, JWAnderson.com, select brand boutiques and retailers including Selfridges, The Webster and Lane Crawford.
