Mariah Carey is officially back on Christmas duty, and this year she’s bringing Gucci along for the festivities.
The luxury fashion house has tapped the self-proclaimed Queen of Christmas to star in its 2026 holiday campaign, directed by filmmaker Harmony Korine and set to Carey’s perennial holiday hit, “All I Want for Christmas Is You.”
The new campaign film unfolds inside a lavish hotel, where staff members are busy preparing for the pop star’s arrival. Elaborate decorations and over-the-top holiday preparations set the stage for Carey, who appears wearing pieces from Gucci’s new Butterfly special collection, a nod to the singer’s longtime affinity for the winged insect and her 1997 album of the same name.
Alongside the film, Gucci has released a series of holiday campaign images showcasing its seasonal gift selection, including shimmering versions of the Starlet, Gucci duffle and GG Marmont bags, as well as the suede Paparazzo bag. The collection also features GG Monogram boots, Horsebit loafers, Ace sneakers, Vittoria pumps and winter accessories including hats and scarves.
Carey is also preparing to take her holiday celebrations overseas with her 2026 “Christmastime” tour, which kicks off Nov. 27 in Birmingham, England, followed by performances at London’s O2 Arena on Nov. 30 and Manchester’s Co-op Live on Dec. 2. A show in Malta is scheduled for Dec. 8.
Watch the new Gucci campaign below.
