Eva Longoria: How NFL Hometown Eats, Sports Are Fueling Hyphenate Media

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With “NFL Hometown Eats,” produced with Skydance Sports, Roku and Alfred Street Industries, Longoria says she was approached to participate because of her die-hard fandom for the Dallas Cowboys.

“It’s so funny because every sports show we’ve done has been this organic connection that I have,” she says. “We did ‘Nexaca’ because I own a team in Mexico, and then I am a huge Cowboys fan, and this show really just fell in our lap because of that. I always love doing anything in the sports arena because I really feel like it’s the last frontier of entertainment. It’s dramatic and emotional, and there’s ups and there’s downs. It’s such a fun ride for fans.”

Longoria is also no stranger to food travel shows, having starred in and produced “Eva Longoria: Searching for Mexico,” “Eva Longoria: Searching for Spain” and “Eva Longoria: Searching for France” with CNN Original Series.

Jake Giles Netter

The first season of “NFL Hometown Eats” kicks off with Longoria and former Cowboys defensive end DeMarcus Ware enjoying Texas cuisine; Seattle Seahawks fan Joel McHale with cornerback Devon Witherspoon; and actress Rebel Wilson with Los Angeles Rams wide receiver Davante Adams eating some L.A. dishes.

Longoria says she hopes “NFL Hometown Eats” is the start of a new franchise that could expand to other sports as well. “There are so many other leagues that I would love to explore with them,” she says. “Whether it’s ‘NBA Eats’ or ‘MLB Eats’ or ‘NHL Eats’ or anything … It’s an endless well to tap into for episodes. The amount of teams and amount of celebrities that are fans of NFL.”

“NFL Hometown Eats” is executive produced by Longoria, Abrego, Rachelle Mendez and Ian Samplin for Hyphenate Media Group; Jane Lipsitz, Dan Cutforth, Dan Volpe and Nan Strait for Alfred Street Industries; and Jesse Sisgold, Jason T. Reed, Jon Weinbach and Lauren Gaffney for Skydance Sports.

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