The Irth platform initiative – that was officially launched during the 2025 Red Sea International Film Festival in Saudi Arabia – is the first collaborative writers’ room bringing together writers from Egypt and Saudi Arabia and beyond.
MAD Solutions and Irth are now developing a pipeline spanning original Arabic projects, some of which are talent-driven, as well as third-party development and consultancy assignments. The first projects germinated from the partnership will be announced, they said.
MAD will also present its annual award at the Final Cut in Venice platform, which supports films from Africa and the Arab world through post-production and international industry opportunities.
