“Everyone’s got the ability in their hands — or six billion people have — to create content at the standard of a Hollywood studio,” said Brittin, who was speaking at the Royal Television Society conference in London, U.K.
Brittin joined the BBC as director-general earlier this year after an eighteen-year stint at Google. He confessed at the conference, where he was in conversation with Kirsty Young, that he first turned down the job when he was approached. “They called me, and I said, ‘I can’t do the job, I’m not a program maker. I’m not a journalist.’”
AI has been the dominant topic of conversation at the convention, which is this year hosted by Amazon and themed “United in change, if not now when?”
At the opening of the convention, Prime Video international boss Kelly Day also urged the industry to embrace AI, saying “AI doesn’t replace imagination, it amplifies it.”
