Sammi Cohen has hundreds of thousands of followers who tune in to her podcast focused on the intersection of business, tech and culture — and she thinks they’re hungry for a live dose of her brand of news and analysis.
SCN will officially launch on Oct. 6. The show will be shot in a new studio in Los Angeles’ Sawtelle neighborhood.
“Think CNBC for the generation that gets their news on their phone,” Cohen told Variety. “It’s a news show for the generation that is getting their news on social media.”
Cohen has built an audience of over 500,000 followers across digital platforms, including 250,000 on Instagram and 107,000 on YouTube. She produces short-form video and hosts the weekly podcast “Social Currency,” in which she conducts interviews with CEOs. Cohen said she’s going to continue producing the weekly podcast as well along with the thrice-weekly SCN shows. “It’s gonna be a lot!” she said.
“I think what TBPN has done was brilliant,” Cohen said. “They knew exactly what their target audience was and created a media platform to serve this audience.”
But Cohen expects the viewers of SCN to be more female skewing, according to Cohen: She said her followers are roughly 70% women.
To fund the launch of SCN, Cohen has lined up several sponsors — across tech, fintech, hospitality, creator media and marketing — but she declined to name them. “We are looking to build this show alongside our sponsors who have come on board for the first year,” said Cohen. “They are truly partners in building the show with us.”
In the first two months, Cohen is going to be “hyper-focused on what our audience looks like,” and what kind of coverage they want to see going forward.
