Gersh is stepping up its international content ambitions with the launch of Victoria House, the new identity of Emmy-winning Spanish production outfit You First Originals, as the U.S. talent agency completes the integration of You First under its global brand on Oct. 15.
The move gives Victoria House access to Gersh’s international talent network and opportunities to explore new financing and co-production partnerships, while preserving the Spanish company’s creative independence.
“It’s not easy to find a production company with access to an international talent network as powerful as Gersh’s,” Victoria House managing director Javier Martínez told Variety. “At the same time, we have the creative freedom to develop original stories and work with talent, creators and IP from any source.”
Lucía Alemany directs ‘Alexia’ Courtesy of Victoria House
Scripted fiction is a key growth driver, with Victoria House co-producing Lucía Alemany’s “Alexia,” inspired by the early life of Spanish soccer star Alexia Putellas, alongside LaZona, LaCima Producciones and Odessa Films. Backed by Movistar Plus and 3Cat, the film is slated for theatrical release in 2027. Victoria House previously produced Prime Video’s International Emmy-nominated docuseries “Alexia: Labor Omnia Vincit.”
The new slate builds on five years of production for Netflix, Prime Video and HBO Max under the You First Originals banner, during which the company earned two International Emmy nominations and won the 2025 International Emmy for Best Sports Documentary with “It’s All Over: The Kiss That Changed Spanish Football.”
The newly rebranded producer will operate within Gersh International’s content division, alongside its podcast, YouTube and branded entertainment businesses.
