The expansion moves beyond a straightforward catalog rollout, introducing audiences in the three markets to a redesigned discovery and viewing experience built around personalization and real-time engagement, according to the company.
Parent company JioStar is launching the platform with a new slate of originals, including “Ali Baba Aur Chaalis Bhoot,” “Prince of Mollywood,” “Part Timers” and “The Court,” alongside blockbuster movie premieres through the year.
The immensely popular Indian Premier League cricket tournament and other cricket competitions JioStar owns the Indian rights for, will not be part of the launch package, Variety understands.
