Spending on video content in seven major markets across Asia is expected to climb to $15.1 billion in 2026, according to Media Partners Asia‘s “Asia Video Content Dynamics 2026” report. Streaming and local film account for nearly all new spending as television budgets shrink.
The study covers India, Indonesia, Korea, Malaysia, the Philippines, Thailand and Vietnam. MPA puts 2025 spending across the seven markets at $14.8 billion and projects it will reach $15.4 billion by 2031.
The report picks out local film as the clearest opportunity for growth in the region. In Vietnam, box office grew 20% to $213 million in 2025, with homegrown titles taking 69% of receipts. Indonesian box office rose 10.5% to $325 million, 60% of it from local films. India set a box office record of $1.41 billion. In Korea, a stronger domestic lineup is fueling a sizable theatrical rebound in 2026.
Separately, MPA estimates that reorganizing CJ ENM into four clearly defined businesses could support an equity valuation far above the company’s current market value.
