The company, which was founded by former Lionsgate U.K. & Europe CEO and Marv Studios Group CEO Zygi Kamasa, becomes the latest casualty of the U.K.’s extremely tough distribution market, having failed to ignite the local box office despite critically-acclaimed releases including “The Death of Robin Hood” starring Hugh Jackman.
True Brit was announced in Nov 2023 with a focus exclusively on U.K. films for theatrical release, launching with a stated aim to invest in and release 4-8 titles a year and co-finance over $50million worth of productions annually. The new venture came with funding led by talent management and entertainment company Three Six Zero, which reps names including Calvin Harris, Frank Ocean, FKA Twigs, plus a minority investment from Matthew Vaughn’s Marv.
The latest release, the Bella Ramsey-starring coming-of-age comedy-drama “Sunny Dancer,” despite an impressive promotional campaign and buzz from its world premiere in Berlin, also failed to land, underlining the ongoing struggles in the U.K. for independent film.
