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What the declaration argues, at its core, is that moving images exist for more than the capture of attention. They are, it states, “a common good: a vehicle for emotion, memory and knowledge, for individual emancipation and collective transformation.” Ambitious, intentional works “remain irreplaceable,” and “the future of our industries will be defined by the works we choose to create and support.”
The signatories committed to remain collectively engaged and to review progress together.
