Microdrama platform FlareFlow will launch in Thailand on Nov. 2 through AIS Play, the entertainment service of Thai telecom operator Advanced Info Service (AIS), in a deal brokered by Singapore-based distributor Rock Networks.
FlareFlow, the vertical video service owned by COL Group, will cost subscribers THB39 ($1.15) a month. AIS Play users will find a branded FlareFlow section stocked with curated English-, Chinese- and Korean-language series, every one of them carrying Thai subtitles.
Romance, drama, fantasy and reality shows feature in the lineup, alongside a selection of LGBTQ+ titles.
“Thailand is one of Southeast Asia’s most creative, connected and culturally influential entertainment markets,” said Timothy Oh, general manager of COL Group International and chief marketing officer of FlareFlow. “Our launch with AIS Play is about making premium vertical entertainment accessible to more Thai audiences. At THB39 per month, viewers will be able to discover thousands of mobile-first stories backed by the scale, content library and industry experience of COL Group.”
COL Group was among the early movers in microdramas in both China and the U.S. FlareFlow has released more than 5,000 series to date, supports 14 languages and claims upward of 50 million registered users in over 200 countries and territories.
AIS and FlareFlow also plan to look beyond distribution. The two sides will explore Thai content development, work with local creators, localization and new mobile entertainment formats for Thailand and the wider Southeast Asian region.
